Jan 3, 2023
This episode is a replay of Episode 16 which originally aired on October 3, 2022.
In this episode of French Insider, Benjamin Sormonte, co-founder and co-owner of Maman, speaks about building a successful lifestyle brand in North America, including the challenges of bringing a very French experience to a North American audience and the role that Instagram and other social media platforms have played in Maman's success.
A French-born lawyer, Benjamin and his wife, Elisa Marshall, opened the first Maman in 2014. What began as a single, independent Soho bakery and cafe has since grown into a leading lifestyle brand that boasts locations across New York City, Montreal, and Toronto, complete with a line of retail items that allows its loyal following to "take Maman home.”
Maman means "mother" in French and remains a passion project for Benjamin and Elisa, despite the brand's exponential growth. The two have successfully melded their earliest childhood experiences in the kitchen, along with a nod to their mothers from the south of France and North America, into an all-encompassing sensory experience marked by rustic décor at every turn, the aroma and comfort of cuisines inspired by family traditions, and the highest quality, locally sourced ingredients.
Thank you for listening! Don’t forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every week.
If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show in Apple Podcasts, Amazon Music, Google Podcasts, Stitcher or Spotify. It helps other listeners find this show.
This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.